![]() With Facebook currently holding the position of the biggest social networking service based on global reach and total active users, it’s important to know how your content may potentially perform, and how you can optimize your paid and organic reach. Keeping this social media statistic in mind, you need to know how you can make the best out of your resources. Interestingly, Facebook was also the first-ever social network to surpass the one billion active user mark, reaching this milestone in the third quarter of 2012. In the US, two-thirds of adults (69%) now report that they are Facebook users. Active users are those that log into Facebook at least once a month. With over 2.94 billion monthly active users, Facebook remains the most widely used social media platform (DataReportal, 2022). ![]() Facebook is the Market Leaderįacebook has been shaping the social media landscape since its launch and is continually evolving to meet its user’s needs. Most social media networks are also available as mobile apps or have been optimized for mobile browsing, making it easier for users to access their favorite sites while on the go. One of the reasons for the high usage of social media is that mobile and internet possibilities for users are continually improving, which makes it increasingly simpler to access social media, no matter where you are. As it stands, that equates to about 57.5% of the current world population. The latest social media statistics show that there are 4.59 billion social media users worldwide in 2022 – and this number is only going to continue growing over the next few years (Statista, 2022). The usage of social media around the world is ever-increasing and is, without a doubt, one of the most popular online activities that internet users engage in. Staying on top of the latest social media statistics will help enhance your marketing strategy and plan the interactions of your business with social media.īy the way, here’s a guide on social media marketing that can teach you step-by-step tactics of how you can get sales using social media. We thought it would be a great idea to share the most important social media statistics to keep in mind for 2022. If you cater your content toward the audience of the social media platform, you’ll be successful. With popular social media platforms growing in terms of size, each platform has a unique audience. Ready to find products to sell on social media? Check out Handshake, a wholesale marketplace filled with high-quality, US-based products. Not only do they provide a platform for users to communicate beyond local and social boundaries, but they also offer countless possibilities to share user-generated content, like photos and videos.īut the question is, is it worth investing in social media when starting your business ? Should social media marketing be a focus area for your marketing strategy in 2022? The answer depends on your customers, but in no way should social media marketing be ignored. Social media platforms are unique in the way they interact with customers. There’s no denying that social media platforms are now a major source of news and information. Since 2004, social media has been growing exponentially and it hasn’t reached the peak of its popularity yet. ![]() ![]() It’s unavoidable, it’s powerful, and it’s here to stay. ![]() From the way we get our news to the way we interact with our loved ones. Social media has changed the way we live our lives. ![]()
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